L Lumen
Free tool

How much organic reach is on your team's phones?

Brand pages reach a fraction of their followers. People reach people. Estimate the organic impressions your team could add each month by sharing content through their own networks.

Employees, executives, members or partners who share
LinkedIn/Twitter feeds typically show a post to 10–25% of a network.
Estimated monthly organic impressions0
Impressions per year0
Estimated engagements / month0
People × posts0
Additional reach vs. a single brand page*—
Try it with Lumen →

* Comparison assumes a brand page reaching roughly 5% of its follower base per post. This calculator is an estimate for planning only — results depend on content quality, timing, network algorithms and audience relevance. Lumen does not guarantee reach.